Collection: Euston Shark

The Euston Shark Collection draws directly from the artist’s long-running fascination with sharks—an image that has appeared across her work since childhood. Born in the 1980s, in the era of the Jaws films, she was at once captivated and terrified by sharks. They were her biggest fear, driving her to swim quickly out of the deep end of swimming pools, yet they also became a symbol of strength and resilience.

This design began as a biro sketch created during World Shark Month, highlighting both the beauty of sharks and the urgent need for awareness around their global endangerment. The artwork reflects not just the shark itself, but humanity’s aggression turned back on itself—a reminder that by running from fear, we only give it more power. By facing it head-on, we reclaim control. The Euston Shark becomes a metaphor: “Only by facing your fears can you become strong.”

Visually, the collection translates the bold lines of pen and ink into fashion with attitude. With sharp shapes, calming nautical tones of blue and white, and a modern streetwear edge, these pieces are bold yet flattering, cool yet calm. The shark’s presence makes each garment feel daring, while the minimalist sketch roots it in contemporary, wearable art.

The Euston Shark Collection is for those who want to step out with confidence—whether at a birthday party, poolside, a night out with friends, or simply in everyday life. These are “no fear” clothes: bodycon dresses, t-shirts, hoodies, and accessories that balance strength, art, and style.

Dive into this range and wear more than just fashion—wear a story of facing fears, overcoming them, and turning them into power.